I agree with mech1164. I'd like to see litigation on this, with the hopeful goal that the courts side with consumers and allow us to store our paid content as we see fit. Record companies are going the way of banks, insurance companies and airlines – all industries that do a grave disservice to their customers in the name of profit.hopefull convert dvd to avi can solve itGauntlet dropped. Clearly, this is the first of what's likely to be many services. Apple will have one otherwise why build a huge new data center. Google, probably. HP is a candidate too given that they probably have more data centers than any of the above and purchased Melodio a while back and need something to drive Beats audio on their devices. It feels like the 1849 California Gold Rush all over again.